Privacy Policy

Effective Date: April 16, 2026

Your privacy matters to us. This Privacy Policy explains how Keep It Up Moving collects, uses, discloses, and protects your personal information when you use our website, mobile app, and services.

1. Introduction

Keep It Up Moving (“we,” “us,” “our,” or “Company”) is committed to protecting your privacy and ensuring transparency about how we handle your personal information. This Privacy Policy applies to all information collected through our website (keepitupmoving.com), mobile applications, SMS services, and any other services we offer (collectively, the “Service”).

2. Information We Collect

2.1 Information You Provide Directly

Account Registration:

Name, email address, phone number
Password and account credentials
Profile information and preferences

Fitness and Health Information:

Age, gender, height, weight
Fitness level, goals, and preferences
Exercise history and preferences
Dietary preferences and restrictions
Any health conditions or concerns you choose to share

Communication Information:

Messages, feedback, and support inquiries
Survey responses and preferences
Content you post on the Service

Payment Information:

Billing address and payment method details
Transaction history (payment processors handle sensitive card data with PCI compliance)

2.2 Information Collected Automatically

Device and Usage Data:

Device type, OS, browser, and app version
IP address and device identifiers
Pages visited, time spent, and clicks
Referring website and exit pages
User interactions with content and features

Location Information:

Approximate location from IP address (if enabled)
Precise location only with your explicit permission

Cookies and Tracking Technologies:

Session cookies (essential for login and functionality)
Persistent cookies (remember your preferences)
Web beacons and similar tracking pixels
Analytics and performance monitoring tools

SMS Engagement:

Whether you open or click messages
Your responses to SMS communications
Delivery and engagement metrics

2.3 Information from Third Parties

We may receive information about you from:

SMS service providers and carriers
Payment processors and financial institutions
Analytics and marketing partners
Social media platforms (if you connect your account)
Publicly available sources
Other users who reference you or share content with you

3. How We Use Your Information

We use collected information for the following purposes:

3.1 Service Delivery

Creating and managing your account
Providing personalized fitness recommendations and content
Delivering SMS messages and notifications (if opted in)
Processing payments and managing subscriptions
Providing customer support and technical assistance

3.2 Communication

Responding to your inquiries and requests
Sending service-related announcements and updates
Notifying you of changes to Terms or Privacy Policy
Sending transactional emails (receipts, confirmations)

3.3 Marketing and Engagement

Sending promotional emails and offers (if you opt in)
Personalizing content and recommendations
Conducting surveys and gathering feedback
Creating targeted marketing campaigns
Improving user experience and engagement

3.4 Analytics and Improvement

Analyzing usage patterns and trends
Understanding user preferences and behavior
Testing new features and improvements
Generating anonymized, aggregate statistics
Optimizing the Service’s performance

3.5 Legal and Security

Detecting and preventing fraud or abuse
Protecting against unauthorized access
Investigating and resolving disputes
Complying with legal obligations and court orders
Enforcing our Terms of Service and other agreements

4. How We Share Your Information

4.1 Service Providers

We share information with third-party service providers who assist in operating the Service, including:

SMS delivery platforms and telecommunications carriers
Email service providers
Payment processors and financial service providers
Analytics and reporting tools
Cloud hosting providers
Customer support and helpdesk software
Marketing and CRM platforms

These providers are contractually obligated to use your information only to provide services to us and must maintain appropriate security measures.

4.2 We Do Not Sell Your Information

Keep It Up Moving does not sell your personal information to third parties for their marketing purposes. However, sharing information with service providers for business operations may be considered a “sale” under some privacy laws (like California’s CCPA). We limit such sharing to what is necessary for service provision.

4.3 Legal Requirements and Law Enforcement

We may disclose your information if required by law, such as in response to:

Subpoenas, court orders, or legal process
Government or regulatory requests
Investigations of fraud, security, or legal violations

4.4 Business Transfers

If Keep It Up Moving is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4.5 With Your Explicit Consent

We may share information with third parties only for purposes beyond those outlined above if you provide explicit consent.

5. Data Retention

We retain your personal information for as long as necessary to:

Provide the Service and fulfill the purposes described in this policy
Comply with legal, tax, and accounting requirements
Establish, exercise, or defend legal claims

When you request account deletion or unsubscribe (via STOP for SMS), we delete personal data within 30 days, except where:

Longer retention is required by law
We need to retain information to honor your opt-out request
Active disputes exist

6. Your Privacy Rights and Choices

6.1 Access and Portability

You have the right to request and receive a copy of the personal information we hold about you in a portable format. Contact us with your request, and we will provide this information within 30 days.

6.2 Correction and Amendment

You may request corrections to inaccurate or incomplete personal information. You can often update your account information directly through your account settings.

6.3 Deletion

You have the right to request deletion of your personal information, subject to certain legal and operational limitations. We may retain information needed to:

Prevent fraud or security threats
Comply with legal obligations
Honor your opt-out preferences
Establish or defend legal claims

6.4 Opt-Out of Communications

Marketing Emails: Click the unsubscribe link in any promotional email, or update your preferences in your account settings.

SMS Messages: Text “STOP” to our short code to unsubscribe from SMS communications.

Cookies: You can control cookies through your browser settings. Note that disabling cookies may affect Service functionality.

6.5 Do Not Track

Some browsers include a “Do Not Track” feature. Because there is no industry standard for recognizing DNT signals, we do not currently respond to DNT browser signals. You can control tracking through cookies and other settings.

6.6 California Consumer Privacy Act (CCPA)

If you are a California resident, you have the following rights:

Right to Know: Request what personal information we collect, use, and share
Right to Delete: Request deletion of personal information we have collected
Right to Opt-Out: Opt out of the “sale” or “sharing” of personal information
Right to Correct: Request correction of inaccurate personal information
Right to Limit Use: Request we limit use of sensitive personal information

To exercise these rights, contact us at info@keepitupmoving.com or submit a request through our website. We will verify your identity before processing requests.

6.7 GDPR Rights (EU Residents)

If you are in the European Union, you have the following rights:

Right of access to your personal data
Right to rectification of inaccurate data
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to processing
Rights related to automated decision-making

7. Data Security

We implement industry-standard administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, and destruction. These include:

Encryption of data in transit (HTTPS/TLS)
Secure password storage with encryption
Access controls and authentication
Regular security assessments and updates
Employee training on data security

Important: While we implement strong security measures, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

8. Third-Party Links and Services

The Service may contain links to third-party websites and services, including social media platforms. This Privacy Policy applies only to information collected through our Service. We are not responsible for the privacy practices of third-party services. We strongly encourage you to review their privacy policies before providing personal information.

9. Children’s Privacy

The Service is not directed to children under 18 years old. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will delete such information promptly and notify you. If you believe we have inadvertently collected information from a child under 18, please contact us immediately.

10. International Data Transfers

Keep It Up Moving may be based in or operate in different countries. Your information may be stored, processed, and transferred to countries where we or our service providers operate, which may have different data protection laws than your home country. By using the Service, you consent to such transfers. We take appropriate safeguards to protect your information in accordance with this Privacy Policy and applicable law.

11. Data Processing Agreements

If you are subject to GDPR, CCPA, or similar regulations, we are prepared to execute a Data Processing Agreement (DPA) or similar legal agreement if you are a business customer or require additional contractual protections. Contact us for details.

12. Contact and Complaints

12.1 Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Keep It Up Moving

Support Email: info@keepitupmoving.com

Website: keepitupmoving.com

12.2 Complaints

If you have a complaint about our privacy practices, you may:

Contact us directly at the information above
File a complaint with your country’s data protection authority
File a complaint with the California Attorney General (for California residents)

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

Changes in our practices and procedures
New technology or security measures
Legal or regulatory requirements
Other operational reasons

We will notify you of material changes by posting the updated policy on our website and updating the “Effective Date” at the top. Your continued use of the Service following notification of changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.

14. Additional Information

14.1 Fitness-Related Data

Fitness data you provide or generate through the Service (workout history, progress metrics, goals) is treated as personal information and protected accordingly. We use this data to improve your experience and provide personalized recommendations.

14.2 Analytics Tools

We use third-party analytics tools (such as Google Analytics) to understand usage patterns. These tools may collect device information and usage data. You can learn more in their privacy policies and adjust your tracking preferences through browser controls.

14.3 Sensitive Information

While we collect fitness and health-related information, we do not knowingly collect sensitive personal information such as racial or ethnic origin, political opinions, religious beliefs, union membership, biometric data, or health information, except as necessary to provide fitness services. Any such information is handled with heightened security.